Jeepneys are the most popular means of public transportation in the Philippines. They were originally made from US military jeeps left over from World War II and are known for their flamboyant decoration and crowded seating. They have become a ubiquitous symbol of Philippine culture.

Laoag (Ilocano for 'light or clarity'), is an old, flourishing settlement known to Chinese and Japanese traders when the Spanish conquistador Juan de Salcedo arrived at the northern banks of Padsan River in 1572. Augustinian missionaries established the Roman Catholic Church in the area in 1580 and designated Saint William, the Hermit as its patron saint.