Advertisement for Paton's Alloa knitting wools. 'Begin your contribution to the Soldiers' Pool of Comforts. Remember the men in the trenches still need socks, gloves, mittens, helmets, mufflers and jerseys. Nothing is too good for them - and nothing is better than Paton's Alloa knitting wools.' Illustration shows women volunteers packing up comforts ready for distribution to soldiers at the front.