Lansdowne House, Berkeley Square, London. An interior view of Mr Selfridge's Room. Photographed by Bedford Lemere and Company, 1921. At the time of this photograph, Lansdowne House was leased to the American retail entrepreneur Gordon Selfridge, of Selfridge's department store fame. Lansdowne House was the family home of the Marquesses of Lansdowne, but like many London homes of the aristocracy, it proved difficult for the owners to maintain in the harsh British economic climate after the First World War, and prior to a period of it being leased out to occupiers, it was finally sold off and became a gentlemen's and ladies' club.