EditorialSabine Kramer, project manager of a riverbed “optimization” project, by the Rhine River in Kaub, Germany, Oct. 28, 2022. (Laetitia Vancon/The New York Times)
Editorial8 Seconds for Impact: Optimization with a Dropping Attention Span, The Insights Arena, Advertising Week New York, The Market Line, New York, USA - 18 Oct 2022
EditorialHow Supply Path Optimization is Evolving to Meet the Changing Needs of Brands, The Tech Lab, Presented by eBay Ads, Advertising Week New York, The Market Line, New York, USA - 19 Oct 2022
EditorialHow Is Overall Customer Experience Improved Through Post-Purchase Optimization?, The Innovation Factory Stage, Advertising Week Asia, Tokyo, Japan - 31 May 2022
EditorialGamer-First Optimization: How To Deliver Authentic Brand Experiences In Gaming, The Creative Showcase Stage, Advertising Week Europe, Picturehouse Central, London, UK - 18 May 2022
EditorialTheresa Locklear, the former director of business intelligence and optimization at the NFL, at her home in Wilmington, N.C., on Dec. 4, 2021. (Madeline Gray/The New York Times)