EditorialAllison Kaplan, left, and Betsey Kershaw, founders of Mother Of, at a wedding showcase in St. Paul, Minn., Nov. 16, 2022. (Jenn Ackerman/The New York Times)
EditorialLindsey Chakraborty, founder of Preserve, a clothing rental company that specializes in outfits for South Asian weddings, in Manhattan, Dec. 8, 2022. (Sara Messinger/The New York Times)